Dollar General to Serve as Official Discount Retail and Exclusive Tailgate Tour Sponsor for the Big 12 Conference
Wed, 13 Sep 2017
GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--
Dollar General (NYSE: DG) is excited to partner with the Big 12
Conference and ESPN Events to serve as the Official Discount Retail
Sponsor for the Big 12 Conference for the 2017-2018 academic year.
Additionally, the major discount retailer will serve as the Conference’s
Official Homegating and Tailgating Headquarters and exclusive sponsor of
the Dollar General Big 12 Championship Tour, which plans to host events
at each of the 10 Big 12 Conference collegiate campuses during the 2017
fall football season.
“Given our understanding of how college sports resonate with our
shoppers, Dollar General is excited to partner with the Big 12
Conference and ESPN Events to serve as the Conference’s Official
Discount Retail Sponsor. We are excited to bring the first-ever Tailgate
Tour to campuses across the conference this fall,” said Jason Reiser,
Dollar General’s executive vice president and chief merchandising
officer. “We look forward to engaging current and future Dollar General
customers alike with the wide assortment of items available to enjoy
every matchup this year. With more than 14,000 stores, many of which are
near the Big 12 universities, it’s certainly going to be an electrifying
and fun year in Big 12 homegating and tailgating celebrations.”
The Dollar General Big 12 Championship Tour will visit a Big 12
Conference football game each week beginning on Saturday, September 16.
Each week’s Tour stop is scheduled to include a former Big 12 Conference
player to meet customers and sign autographs, a celebrity grill master,
tailgate games, giveaways and prizes and the opportunity to see the new
Big 12 Football Championship trophy. Festivities are in partnership with
major Dollar General vendor partners and brands including Pringles®,
Cheez-It® crackers, DiGiorno® pizza, Bounty® paper towels, Reese’s®
chocolate, Dixie® paper products and Kingsford® charcoal.
The tour is also scheduled to be part of festivities during the 2017 Big
12 Football Championship Game in Arlington, Texas on December 2, the
2017 Texas Bowl in Houston on December 27, the Big 12 Men’s Basketball
Championship in Kansas City in March 2018 and the Big 12 Baseball
Championship in Oklahoma City in May 2018. The full schedule is listed
below.
Saturday, September 16 – Oklahoma (Tulane)
Saturday, September 23 – Oklahoma State (TCU)
Saturday, September 30 – Kansas State (Baylor)
Saturday, October 7 – Kansas (Texas Tech)
Saturday, October 14 – Iowa State (Kansas)
Saturday, October 21 – TCU (Kansas)
Saturday, October 28 – Baylor (Texas)
Saturday, November 4 – Texas Tech (Kansas State)
Saturday, November 11 – Texas (Kansas)
Saturday, November 18 – West Virginia (Texas)
Saturday, December 2 – Big 12 Championship Game in Arlington
Wednesday, December 27 – Texas Bowl in Houston
Big XII MBB Tournament, March 7-10, 2018 in Kansas City
Big XII Baseball Championship – May 23-27, 2018 in Oklahoma City
“The Big 12 appreciates the association with Dollar General,” said Big
12 Conference Commissioner Bob Bowlsby. “The Championship Tour provides
a unique opportunity to build upon the game-day energy at each of our
campuses to promote the return of our football championship game – the
only conference championship game that guarantees a matchup featuring
its top two teams.”
For additional information, photographs or items to supplement a story,
please visit the DG
Newsroom, contact the Media Relations Department at 1-877-944-DGPR
(3477) or via email at dgpr@dg.com.
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for
over 75 years. Dollar General helps shoppers Save time. Save money.
Every day!® by offering products that are frequently used and
replenished, such as food, snacks, health and beauty aids, cleaning
supplies, clothing for the family, housewares and seasonal items at low
everyday prices in convenient neighborhood locations. Dollar General
operated 14,000 stores in 44 states as of August 19, 2017. In addition
to high quality private brands, Dollar General sells products from
America's most-trusted brands such as Procter & Gamble, Kimberly-Clark,
Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and
Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.
The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa
State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas
Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate
athletics conference that encompasses five states with over 38 million
people within its geographic footprint. In its 21st year, the Conference
has produced over 600 Academic All-America selections and claimed
national championship team titles in 17 of its 23 sponsored sports. Its
student-athletes and teams have combined for 645 individual NCAA titles
and 58 team national championships. Nearly 5,000 student-athletes from
across the United States and around the World compete annually under the
Big 12 banner. For more information, visit Big12Sports.com
and follow the Conference on Facebook (Facebook.com/Big12)
and Twitter (@Big12Conference).
About ESPN Events
ESPN
Events, a division of ESPN, owns and operates a large portfolio of
31 collegiate sporting events worldwide. The roster includes three Labor
Day weekend college football games; FCS opening-weekend game; 14 college
bowl games, 11 college basketball events and two college award shows,
which accounts for approximately 300-plus hours of programming, reaches
almost 64 million viewers and attracts over 700,000 attendees each year.
With satellite offices in Albuquerque, Birmingham, Boca Raton, Boise,
Dallas-Fort Worth, Honolulu, Las Vegas, Montgomery and St. Petersburg,
ESPN Events builds relationships with conferences, schools and local
communities, as well as providing unique experiences for teams and fans.
ESPN Events also manages the Big 12 Corporate Partner Program.
