Dollar General and Kellogg’s Partner to Launch the Here’s My Story Campaign During National Literacy Month
Tue, 12 Sep 2017
GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--
In celebration of National Literacy Month in September, Dollar General
(NYSE: DG) and Kellogg’s (NYSE: K) are partnering on a new Here’s My
Story campaign aimed at sharing customers’ personalized literacy and
education advancements stories through programs funded by the Dollar
General Literacy Foundation.
This fall, exclusive packages of Kellogg’s cereals and Cheez-It®
crackers will feature heartwarming stories and show the positive impact
literacy efforts have made to adult and youth learners. The specialized
items including Kellogg’s Frosted Flakes® cereal, Froot Loops® cereal,
Frosted Mini Wheats® cereal, Rice Krispies® cereal, Cheez-It®
Original and Cheez-It®White Cheddar crackers will be
available at more than 14,000 Dollar General locations through late
October.
“Dollar General is excited to partner with Kellogg’s on the Here’s My
Story campaign this September,” said Denine Torr, Dollar General’s
senior director of community initiatives. “This collaboration highlights
the inspirational stories and effects that literacy and education have
in our communities for learners of all ages and hopefully encourages
customers to reach their own educational goals.”
In collaboration with educational partners, the National Center for
Families Learning and FiftyForward, the campaign highlights family
literacy and youth literacy stories in Fort Lauderdale, Florida and
Nashville, Tennessee.
Aimed at educating customers on the positive impact literacy and reading
advancements can make in one’s life and inspiring people to continually
look to learn and reach their own educational goals, the campaign also
encourages customers to share their own literacy success stories on
social media channels using the #DGMyStoryEntry hashtag. Kellogg’s and
the Dollar General Literacy Foundation will randomly select 50 social
posts using the specialized hashtag to receive a complimentary $50
Dollar General gift card in early November.
Kellogg’s is a proud sponsor of the Dollar General Literacy Foundation.
Every day, Kellogg’s employees work together to fulfill their vision of
enriching and delighting the world through foods and brands that matter.Kellogg’s is committed to providing 3 billion Better Days through 2025
through initiatives that feed people and their potential.
The Dollar General Literacy Foundation is celebrating over 24 years of
helping individuals learn to read, prepare for the GED, or learn
English. Since its inception in 1993, the Foundation has awarded more
than $140 million to nonprofit organizations and schools that have
helped more than nine million individuals advance their literacy and
basic education skills.
For additional information, photographs or items to supplement a story,
please visit the DG
Newsroom, contact the Media Relations Department at 1-877-944-DGPR
(3477) or via email at dgpr@dg.com.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This
includes our beloved brands – Kellogg's®, Keebler®, Special K®,
Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn
Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more –
that nourish families so they can flourish and thrive. With 2016 sales
of $13 billion and more than 1,600 foods, Kellogg is the world's leading
cereal company; second largest producer of crackers and savory snacks;
and a leading North American frozen foods company. And we’re a company
with a heart and soul, committing to help create 3 billion Better Days
by 2025 through our Breakfasts
for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com
or www.OpenforBreakfast.com
and follow us on Twitter @KelloggCompany,
YouTube
and on our Social
K corporate blog.
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for
over 75 years. Dollar General helps shoppers Save time. Save money.
Every day!® by offering products that are frequently used and
replenished, such as food, snacks, health and beauty aids, cleaning
supplies, clothing for the family, housewares and seasonal items at low
everyday prices in convenient neighborhood locations. Dollar General
operated 14,000 stores in 44 states as of August 19, 2017. In addition
to high quality private brands, Dollar General sells products from
America's most-trusted brands such as Procter & Gamble, Kimberly-Clark,
Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and
Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.
