SECURITIES AND EXCHANGE COMMISSION


Washington, D.C. 20549


_________________


FORM 8-K


Current Report

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934



Date of Report (Date of earliest event reported):   April 8, 2004


Dollar General Corporation

(Exact Name of Registrant as Specified in Charter)



Tennessee


001-11421


61-0502302


(State or Other Jurisdiction

of Incorporation)


(Commission File Number)


(I.R.S. Employer

Identification No.)


100 Mission Ridge

Goodlettsville, Tennessee



37072


(Address of Principal Executive Offices)


(Zip Code)


Registrant’s telephone number, including area code:    (615) 855-4000




ITEM 7.

FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS


(a)

Financial Statements.

None.

(b)

Pro Forma Financial Information.  None.

(c)

Exhibits.  See Exhibit Index immediately following the signature page hereto.



ITEM 9.

REGULATION FD DISCLOSURE


On April 8, 2004, Dollar General Corporation issued a news release regarding sales results for the nine-week and five-week periods ended April 2, 2004, and new store openings for the five-week period ended April 2, 2004. The news release is attached hereto as Exhibit 99 and incorporated by reference as if fully set forth herein.





SIGNATURE


Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.


Date:   April 8, 2004

 

DOLLAR GENERAL CORPORATION

       
       
   

By:

/s/ Susan S. Lanigan

     

Susan S. Lanigan

Senior Vice President, General Counsel and Corporate Secretary





EXHIBIT INDEX


Exhibit No.

Description


99

News release dated April 8, 2004.



Investor Contact:

Media Contact:


Emma Jo Kauffman

Andrea Ewin Turner

(615) 855-5525

(615) 855-5209



DOLLAR GENERAL REPORTS INCREASED MARCH SALES;

OPENS 66 NEW STORES


GOODLETTSVILLE, Tenn. – April 8, 2004 – Dollar General Corporation (NYSE: DG) today reported total retail sales for the March five-week period ended April 2, 2004, equaled $672.9 million compared with $602.5 million last year, an increase of 11.7 percent. Same-store sales for the March period increased 3.2 percent compared with a 4.2 percent increase in the prior year March period.  The average customer purchase in March was approximately $8.40 compared to $8.38 in the same period last year.  Customer transactions in same-stores increased approximately 3.5 percent.


March sales by major merchandise category are as follows:


     

FY 2004

 

FY 2003

 

Est. Same-Store

     

Percent of Sales

 

Percent of Sales

 

Sales Change

 

Highly Consumable

 

64%

 

63%

 

+4%

 

Seasonal

 

14%

 

15%

 

+1%

 

Home Products

 

13%

 

13%

 

+1%

 

Basic Clothing

 

 9%

 

 9%

 

+1%


For the nine-week period ended April 2, 2004, Dollar General total retail sales increased 11.9 percent to $1.2 billion from $1.1 billion for the nine-week period ended April 4, 2003.  Same-store sales for the nine-week period increased 3.5 percent.  


New Store Openings


The Company opened 66 stores in 26 states during the five-week period ended April 2, 2004. The 66 newest store locations include nine in Michigan; eight in New York; seven in Texas; six in North Carolina; four each in Florida and Georgia; three each in New Mexico and South Carolina; two each in Alabama, Iowa, Louisiana and Tennessee; and one each in Arkansas, Illinois, Indiana, Kansas, Kentucky, Maryland, Mississippi, Missouri, Ohio, Oklahoma, Pennsylvania, Virginia, West Virginia and Wisconsin.  The Company closed nine stores during the period.  


Dollar General is a Fortune 500 ® discount retailer with 6,874 neighborhood stores as of April 2, 2004.  Dollar General stores offer convenience and value to customers by offering consumable basic items that are frequently used and replenished, such as food, snacks, health and beauty aids and cleaning supplies, as well as a selection of basic apparel, housewares and seasonal items at everyday low prices.  The Company store support center is located in Goodlettsville, Tennessee. Dollar General’s Web site can be reached at www.dollargeneral.com.


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