UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


FORM 8-K


CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934



Date of Report (Date of earliest event reported):   September 21, 2006



Dollar General Corporation

(Exact name of registrant as specified in its charter)

     
     

Tennessee

001-11421

61-0502302

(State or other jurisdiction
of incorporation)

(Commission File Number)

(I.R.S. Employer
Identification No.)

     
     

100 Mission Ridge

Goodlettsville, Tennessee

 

37072

(Address of principal executive offices)

 

(Zip Code)

 
 

Registrant’s telephone number, including area code:   (615) 855-4000

     
     
 

(Former name or former address, if changed since last report)



Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:


[  ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[  ]

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[  ]

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[  ]

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))




ITEM 7.01

REGULATION FD DISCLOSURE.


On September 21, 2006, Dollar General Corporation issued the news release attached hereto as Exhibit 99 and incorporated by reference as if fully set forth herein.


ITEM 9.01

FINANCIAL STATEMENTS AND EXHIBITS.


(a)

Financial statements of businesses acquired.  N/A

(b)

Pro forma financial information.  N/A

(c)

Shell company transactions.  N/A

(d)

Exhibits.  See Exhibit Index immediately following the signature page hereto.




SIGNATURE


Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.



Date:   September 21, 2006

DOLLAR GENERAL CORPORATION

     
     
     
 

By:

/s/ Susan S. Lanigan

   

Susan S. Lanigan

   

Executive Vice President and General Counsel

   



2






EXHIBIT INDEX



Exhibit No.

Description

   

99

News release dated September 21, 2006.




3







DOLLAR GENERAL TO ACCEPT VISA CREDIT AND CHECK CARDS

Dollar Store Leader Offers Customers Convenient and Secure Way to Pay

               

SAN FRANCISCO – September 21, 2006 – Discount retailer Dollar General Corporation (NYSE:DG), and Visa USA today announced that consumers will be able to use Visa credit and check cards at more than 8,000 Dollar General stores in 34 states, beginning tomorrow, September 22.


“At Dollar General, our goal is to provide a convenient shopping experience for our busy and value-driven customer,” said David Perdue, chairman and chief executive officer. “Our agreement with Visa positions us to serve a growing number of American consumers who want and expect a variety of payment options. In addition, our core customers demand convenience, and we are proud to deliver another hassle-free way to pay for everyday essentials at Dollar General stores.”


Dollar General was the first among small-box value discounters to roll out readers for electronic benefits cards, making transactions hassle-free for customers on government assistance. Dollar General has been accepting PIN-based debit cards since 2003.  


With today’s announcement, Dollar General reinforces its leadership among small-box discounters by adding Visa’s credit and check cards as payment options network wide.  Fifth Third Processing Solutions serves as the electronic card processor for all of Dollar General’s electronic payments.


As consumers have become more comfortable using payment cards, there has been a migration of everyday spending from cash and check to electronic payment. Today, more than 6.3 million merchant locations in the U.S. accept Visa payment products.


“Our partnership with Dollar General gives millions of Visa cardholders more locations where they can make convenient purchases and have the opportunity to earn rewards,” said Bill Dobbins, vice president, merchant relations at Visa USA.  “The dollar store retail segment has been one of the last untapped markets for payment card acceptance. We are pleased to partner with Dollar General to provide more options at the register for their customers. We look forward to working together to provide Dollar General customers increased convenience, faster checkout lines, enhanced security with Visa’s Zero Liability protection and improved customer service.”


About Dollar General

Dollar General is a Fortune 500® discount retailer with 8,190 neighborhood stores as of August 25, 2006. Dollar General stores offer convenience and value to customers by offering consumable basic items that are frequently used and replenished, such as food, snacks, health and beauty aids and cleaning supplies, as well as a selection of basic apparel, house wares and seasonal items at everyday low prices. The Company store support center is located in Goodlettsville, Tennessee. Dollar General's Web site can be reached at www.dollargeneral.com.     


About Visa USA

Visa USA is the nation’s leading payment brand and largest payment system, enabling banks to provide their consumers and business customers with a wide variety of payment alternatives tailored to meet their evolving needs. Visa USA is committed to increasing the choice, convenience, acceptance and security of Visa payments for all






stakeholders in the payment system - members, cardholders and merchants. Through its 13,432 member financial institutions, more than 510 million Visa-branded cards have been issued to cardholders in the United States. Last year, U.S.-based financial institutions relied on Visa’s processing system, VisaNet, to facilitate $1.6 trillion in transactions with unparalleled reliability.


Worldwide, cardholders in more than 150 countries carry more than 1 billion Visa-branded cards, accounting for more than $3 trillion in annual transaction volume.


Visa offers a trusted, reliable and convenient way to access and mobilize financial resources - anytime, anywhere, anyway.

                                                             

Contact:

Dori Busell

Tawn Earnest

Visa USA

Dollar General Corporation

(415) 932-2106

(615) 855-5209

dbusell@visa.com

tearnest@dollargeneral.com


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