Dollar General Announces Exclusive Share a Coke® Military Campaign
Mon, 08 May 2017
Campaign to honor the military community and provide $25,000 donation
to the USO
GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--
In celebration of Coca-Cola Day today and during May’s Military
Appreciation Month, Dollar General (NYSE: DG) proudly announces it is
teaming up with Coca-Cola on a new Share a Coke® patriotic can series
honoring service members, veterans and their families.
Dollar General Announces Exclusive Share a Coke® Military Campaign (Photo: Business Wire)
Dollar General will exclusively offer the Coca-Cola Share a Coke®
military 16-ounce can collection from Memorial Day through Labor Day
2017. Each 16-ounce can will be available for purchase for $1 each and
allow customers to salute a veteran, service member, military spouse,
military mom or military dad. The patriotic can also commemorates
Coca-Cola’s partnership with the United Service Organizations (USO) by
prominently featuring the USO badge.
During the campaign, customers are encouraged to recognize and thank the
military community on social media by posting their message and a photo
of themselves with one of the military Coca-Cola cans using the
#CokeDGSupportMilitary hashtag. Customers are also encouraged to be a
force behind the forces by sending a message to service members through
the USO at www.destinationcoke.com.
The USO will display the messages collected at USO locations globally.
Dollar General and Coca-Cola are proud to support the USO, an
organization dedicated to helping service members stay connected to
family, home and country, throughout their service to the nation. As
such, Dollar General and Coca-Cola plan to make a $25,000 donation to
the USO at the conclusion of the campaign in September.
“Dollar General is excited to partner with Coca-Cola to recognize our
military community this summer,” said Todd Vasos, Dollar General’s CEO.
“From founding the Paychecks for Patriots program, which supports
service members transition to civilian life by finding meaningful
employment opportunities, to the company’s military employee resource
group and showing support with exclusive military discounts, Dollar
General is proud of its ongoing support of our military community.”
For additional information, product photographs or items to supplement a
story, please visit the Dollar
General Newsroom or contact the Media Relations Department at
1-877-944-DGPR (3477) or via email at dgpr@dg.com.
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for
over 75 years through its mission of Serving Others.
Dollar General helps shoppers Save time. Save money. Every day!® by
offering products that are frequently used and replenished, such as
food, snacks, health and beauty aids, cleaning supplies, basic apparel,
housewares and seasonal items at low everyday prices in convenient
neighborhood locations. With 13,429 stores in 44 states as of March 3,
2017, Dollar General is among the largest discount retailers in the
United States. In addition to high quality private brands, Dollar
General sells products from America's most-trusted brands such as
Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills,
Nabisco, Hanes, PepsiCo and Coca-Cola.
