Dollar General is Expanding its Beauty Set in Select Stores This Spring
Wed, 29 Mar 2023
Retailer debuts new beauty-focused layout with more than 1,000 added beauty, skin and hair care offerings
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“We have been purposeful in our expansion, balancing new, fresh and trendy items with value,” said
Dollar General’s first Beauty Reinvention stores launched in
“At DG, we are always listening to our customers, and in response we are investing in and expanding our beauty, skin and hair care offerings to meet their needs,” said Wilson. “Springtime marks an important moment to reset and refresh your self-care routine. We are excited to welcome new products that encompass the quality, performance and affordability that is expected from our brands and hope our shoppers enjoy the new experience.”
To reinforce DG’s dedication to bringing customers clean beauty, skin and hair care products that are accessible, affordable and on-trend,
New Exclusive Product Lines Include:
- Joy Works believes that great sensitive skincare should be affordable and available for all and having sensitive skin shouldn’t stop you from feeling like the best version of you.
- Products include: Calming Face Mask, Fragrance Free Daily Body Lotion, Gentle Facial Cleanser, Hydrating Facial Moisturizer and Soothing Body Lotion
- Dermatologist-tested, clean, cruelty-free, dye-free, vegan friendly, gluten-free, mostly fragrance-free and infused with prebiotic and skin conditioning ingredients to help soothe sensitive skin. Joy Works bottles are also recyclable.
- Curl Rhythm believes in uniting people not by the color of their skin but by their hair type. Each Curl Rhythm hair product is made with natural seed oils that penetrate the strand, building moisture and shine that is visibly different.
- Products include: Deep Moisturizing Curl Shampoo, Deep Moisturizing Curl Conditioner, Hydrating Cleansing Conditioner, Leave In Conditioner Butter, Defining Curl Cream and Jojoba Oil Curl Gel.
- Baobab seed oil, the key ingredient, provides deep moisture and shine, fortifying the strand to prevent breakage and providing anti-frizz results. Curl Rhythm is always silicone-free.
- yes! honey is specially formulated for different hair types to keep hair nourished inside and out for soft, smooth, healthy-looking hair with every wash and is made with 95% naturally derived ingredients.
- Products include: Shampoo & Conditioner for damaged hair, Silky Smooth Shampoo & Conditioner for frizzy hair and Bouncy Volume Shampoo & Conditioner for fine hair.
- Products are paraben-free, color-safe and packaging is made from 100% recycled plastic.
Dollar General’s exclusive Believe Beauty Skin, which debuted in 2021, has also added three new products including Detoxifying Clay Mask, Reviving
In addition to these exclusive products, more than 1,000 supplementary beauty items are being added to DG’s Beauty Reinvention stores in 2023.
More information including product availability is available online at dollargeneral.com.
High res images of new beauty products are available online here.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230329005324/en/
Media Hotline: 1-877-944-DGPR (3477)